Showroom 22 is New Zealand’s premier fashion & lifestyle communications, content and event agency.

Established in 2002 and based in Freeman’s Bay, Auckland, our expansive fashion showroom is home to local and international fashion and beauty brands.

Using the showroom as the beating heart of what we do, our team helps brands position themselves through PR, brand strategy, relationship building, market analysis and market insights to navigate the ever-changing world of media and influence in New Zealand.

In 2018 we launched Symmetry Studio as our in-house content creation studio. Since then Symmetry has played host to fashion editorial shoots, social media content creation, portraits, sales meetings, events, seminars and much more, paving the way for us to integrate bespoke content and event creation on-site to amplify traditional PR and marketing services.