A native of New Zealand, Tim Brown was always well versed in the magical qualities of merino wool. Inherently curious, he began asking himself why such a remarkable, sustainable resource was virtually absent in the footwear industry. And with that spirit of wonder, the Allbirds journey began. After years of researching and tinkering, Tim teamed up with Joey Zwillinger, an engineer and renewables expert. Together, they crafted a revolutionary wool fabric made specifically for footwear. The outcome? An entirely new category of shoes inspired by natural materials, and an ongoing mantra to create better things in a better way.
Starting with the iconic Wool Runner, Allbirds have developed new naturally derived textiles and fabrications that are reshaping the industry for good. From the innovation of SweetFoam, a rubber sole alternative made from sugar cane, to utilising eucalyptus fibres to create a natural performance fabrication in the June 2020 launch of their running shoe. The company is just getting started.