Global denim leader, Levi Strauss & Co. have amassed cult status in the fashion (and lifestyle) realm since their inception in 1853. A household name and wardrobe staple, Levi’s are now one of the world’s largest brand-name apparel companies, with a history rich in design, innovation, sustainability, social change and empowerment. Since the invention of the iconic 501 in 1873, Levi’s has gone on to collaborate with Mickey Mouse, Peanuts, Jordan, Justin Timberlake, Supreme, Google and more. Minimising impact on the planet has been the brand’s key commitment to the global apparel industry to date, starting from their ideation, innovation and prototyping from their innovation lab – the Eureka lab – in San Francisco, to open sourcing their R&D systems to the wider industry. The Levi’s values of empathy, originality, integrity and courage are what fuels their team to make a greater impact on the planet and those who work in the apparel supply chain – and to make damn good denim.