Started by Kiki and Alice, two ladies with a healthy obsession with linen and a hole in their wardrobe, hej hej (‘hey hey’) proves that luxury can be carefree. Speaking to the playful whimsy of natural fabrics injected with a punch of colour, the brand invites women from around the world to pull on their Fancy Pants, don their dancing sneakers and shout ‘hej’ from the rooftops.
Swedish for ‘hello,’ hej hej is global. With Alice in Auckland, Kiki in Shanghai, a pattern maker in Hamilton and carefully selected suppliers in China, the brand embodies the sleek effortlessness of Scandi style, with a touch of carefree international eclecticism.
Linen, and its intrinsic indulgence, creates the centrepiece of the brand. With its holiday weight and texture that bows and holds in all the right places, hej hej’s linen is coupled with knits of cashmere, cotton and silk. These natural fibres and the carefully selected colour palette are key to the lively, yet relaxed spirit of hej hej, designed for those with equal parts attitude and style.